How do you make attractive that which is not?
How do you sell emptiness, vulnerability and non-success?
How do you talk about descent when everything is about ascent?
How can you possibly market letting-go in a capitalist culture?
How do you present Jesus to a Promethean mind?
How do you talk about dying to a church trying to appear perfect?
This is not going to work
(which might be my first step).
Richard Rohr in "Everything Belongs"