Monday, November 5, 2012

Inherent Unmarketability (why the gospel gets so few votes these days)




Inherent Unmarketability

How do you make attractive that which is not?
How do you sell emptiness, vulnerability and non-success?

How do you talk about descent when everything is about ascent?
How can you possibly market letting-go in a capitalist culture?
How do you present Jesus to a Promethean mind?
How do you talk about dying to a church trying to appear perfect?
This is not going to work
(which might be my first step).

Richard Rohr in "Everything Belongs"

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